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Product development and launch:

New product development and introduction is the life-blood of most organizations, but embarking on a new product introduction without sufficient information is very risky.

ADM helps companies introduce new products and line extensions, which often revitalize a familiar brand, with:

  • Concept tests
  • Product tests
  • Packaging tests
  • Examinations of distribution channels
  • Communications tests

ADM offers customized research to carry out these objectives:

  • Focus groups to refine a group of proposed products/concepts, packaging proto-types or communications
  • Quantitative research, either by telephone, in-person, or electronic means

Case Studies in Product Development > >




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