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How We Help

These seminars are designed to meet your specific objectives:

  • Two-hours to review the basics and allow for Q&A
  • Half-day to continue with interactive workshop activities
  • Full-day for larger groups with multiple objectives

These seminars are designed to meet your specific objectives:

  • Two-hours to review the basics and allow for Q&A
  • Half-day to continue with interactive workshop activities
  • Full-day for larger groups with multiple objectives

We can follow through with research services to support your knowledge requirements, based on a Second Half seminar or independent of it.

  • Audit prior research to uncover new insights about this population
  • Secondary research and trends analyses regarding a particular category, competitor, or market
  • Qualitative research, including ethnographies, focus groups or individual depth interviews (IDIs)
  • Quantitative research, including telephone, in-person, or online surveys
  • Advanced analyses to pinpoint key decision drivers, imagery, or product configuration



fifty Marketing
Announcing Opinion50+ Omnibus Study

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Call: 212.535.7864   email: marsha@the-second-half.com