About the "50+" Market

Over 85 million Americans are 50 or older
Each year, until 2015, 4 million adults will enter this market
This is the wealthiest group of "50+" adults we've ever had, in spite of the current economic conditions
They spend more on travel than any other cohort
They constitute the best market for second or new homes, home furnishings, appliances, etc.
They spend more online than any other age group
They are generous grandparents, who spend $30 billion per year on gifts, and even more on investments for their grandchildren