Case Studies
Client: Pre-paid funeral plans
- Objective: To determine how market acceptance of pre-paid funerals among Baby Boomers
- Audience: Americans 50 and older
- Method: Opinion 50+, omnibus among people 50 and older
- Results: Survey showed the degree to which the targeted group had made plans, and its willingness to make final plans for themselves
Client: Major manufacturer of food and personal care items:
- Objective: To review the attitudes, needs, and purchase patterns of the target market for a mass-marketed dietary supplement
- Audiences: Consumers who are 50 or older
- Method: Seminar based on secondary research--examination of published information
- Results: Consultation with client explored the three components of this population (Baby Boomers, Silent Generation, GI Generation), and the kinds of messaging that would be most likely to resonate with them
Client: Consumer Care division of multi-national pharmaceutical company:
- Objective: To help the company develop products to satisfy the needs of a growing older population whose fundamental goals are to function independently and effectively and to look and feel younger for the remainder of their lives.
- Audience: Consumers 50 and older
- Method: Half-day seminar with marketing and research staff that examined the three distinct generations comprising the 50-plus population and how their attitudes and world-views developed. The impact of these perspectives on healthcare needs and wants was fully explored, including an overview of current products available and their relevance to the segments.
- Results: R&D staff was armed with knowledge of these market segments to begin developing new products. Marketing department was better informed about strategic communications issues for these market segments.
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Announcing Opinion50+ Omnibus Study |
